RAQAMLI MUHITDA AXBOROT SIYOSATI VA REPUTATSIYANI BOSHQARISH: ZAMONAVIY TERMINOLOGIYA, MUAMMOLAR, RIVOJLANISH YO‘NALISHLARI HAMDA XALQARO VA MILLIY AMALIY TAJRIBA

Abstract

This study is devoted to the analysis of the issues of information policy formation and reputation management in the digital environment based on modern approaches. It covers the main terminology used in digital communication processes, mechanisms for managing information flows, and factors affecting reputation in the online space. It also analyzes the current problems in the field - disinformation, information security, risks and dangers associated with the management of public opinion in social networks. The study examines the directions of development of digital information policy, innovative technologies and institutional approaches, and evaluates international experience and the practice of Uzbekistan based on a comparative analysis. As a result, scientific and practical conclusions and proposals are developed to ensure effective information policy and a stable reputation in the digital environment.